Soft Touch Coating
Soft touch coating creates a velvety, smooth surface that feels luxurious and refined. It reduces glare and makes printed colors appear soft and elegant. Brands often choose this coating to elevate customer perception and add a tactile premium experience.
Benefits
• Smooth, velvet-like feel
• Reduces glare for a refined look
• Enhances premium product presentation
Best Used With
Soft Touch Coating Overview
Soft touch coating is a specialty surface finish designed to create a smooth, velvety texture that enhances both the visual and tactile appeal of packaging. This coating delivers a rich, matte appearance with a luxurious feel, making packaging more engaging and premium to the touch.
It is widely used for high-end retail and luxury packaging where sensory experience plays a key role in brand perception.
Key Features of Varnish Finishing
- Provides a soft, velvet-like texture
- Creates a rich matte, luxury appearance
- Reduces fingerprints and glare
- Enhances perceived product quality
- Suitable for premium and high-end packaging
- Works well with foil stamping and spot UV
- Adds surface durability and protection
How the Soft Touch Coating Process Works
Soft touch coating is applied after printing using specialized coating units. The coating bonds evenly to the printed surface and is cured to form a smooth, tactile layer.
The result is a refined finish that enhances both the look and feel of the packaging while maintaining print clarity and durability.
Surface Finish Selections
Gloss
Delivers a smooth, refined surface with a gentle reflective finish. Gloss coating enhances visual clarity and brightness, giving packaging a polished appearance while maintaining a soft, premium feel.
Matte
Creates a clean, non-glossy surface that feels smooth and elegant to the touch. Matte coating reduces glare while enriching color depth, making it ideal for luxury and high-end packaging designs.